Search & AI Engine Optimization (SEO + AEO)
Drive discoverability with search & AI engine optimization (SEO + AEO). Customers no longer just search on Google—they ask AI engines like ChatGPT, Perplexity, and Gemini for business recommendations. We optimize your website so you rank at the top of organic search while securing authoritative answers across conversational AI engines.
Built-In Technical Standard + Ongoing Growth
We don't charge extra for basic technical hygiene. Technical readiness is included in every website we deploy, with optional ongoing retainers for active growth.
Technical SEO & AEO Foundation
Engineered directly into every website built by Durham Web Operations to ensure search engines and AI bots parse your content cleanly.
- Server Pre-Rendered HTML (SSG/SSR): Crawlers (Googlebot, GPTBot, PerplexityBot) read complete text with zero client JavaScript lag.
- JSON-LD Schema Markup: Machine-readable structured entities (`Organization`, `Service`, `LocalBusiness`, `FAQPage`).
- Automated Sitemaps & Robots: Clean XML sitemaps and AI-welcoming crawler permission directives.
- Sub-Second Core Web Vitals: High performance and low latency that Google rewards with higher organic ranking.
Continuous Search & AI Growth
For businesses wanting continuous customer acquisition, dominant local rankings, and frequent citation by AI conversational engines.
- AEO Citation Engineering: Content structured into direct, authoritative answers tailored for ChatGPT, Perplexity, and Gemini.
- Local SEO & Google Business Profile: Map pack rankings, local service pages, and review schema management.
- LLM Summary & `llms.txt`: Curated markdown documentation endpoints designed specifically for AI scraping agents.
What is SEO? (Search Engines)
Search Engine Optimization targets traditional keyword search queries on Google and Bing.
- Ranks your website in the top 10 search results for targeted local and commercial keywords.
- Captures high-intent prospects actively comparing vendors and service providers.
- Optimizes click-through rates (CTR) with compelling meta titles and rich snippets.
What is AEO? (Answer Engines)
Answer Engine Optimization targets AI tools like Perplexity, ChatGPT Search, Apple Intelligence, and Google AI Overviews.
- Ensures AI models cite your business as the definitive, trusted answer rather than your competitors.
- Provides concise, factual, and machine-extractable content blocks and JSON-LD entity definitions.
- Future-proofs your brand as consumer search behavior shifts toward conversational assistants.